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| Aberfoyle Springs, Acqua Brillante Recoaro, Aero, After Eight, Alpo, Alsoy, Antica Gelateria del Corso, Aquarel, Arrowhead | Baby Ruth, Baci, Bakers Complete, Barenmarke, Belté, Berni, Blaue Quellen, Bolino, Bonka, Boost, Buitoni  , Butterfinger, Buxton | Cailler, Camy, Carnation  , Caro, Carola, Cérélac, Chamyto, Cheerios, Chef, Chef America, Chino, Chocapic, Chokito, Ciocoblocco, Claudia, Coffee-Mate, Condipasta, Condiriso, Contadina, Croquons la vie, Crosse & Blackwell, Crucial, Crunch  | | Dairy Farm, Dancow, Davigel, Davigel, Delta Ice Cream, Diger Selz | | E. Wedel, Ecco Franck, Excelsia | Fancy Feast, Fibre 1, Fido  , Frigor, Friskies  , Frubetto, Fruit Joy | Galak, Garoto, Gerber  , Gervais, Giara, Gingerino Recoaro, Giulia, Gloria, Golden Grahams, Gourmet, Guigoz | Herta  , Hills Brothers' | | Jenny Craig | | Kit Kat, Kix | | La Cremeria, La Lechera, La Valle degli Orti, Lactogen, LC1, Le Ore Liete, Levissima, Libby's, Limpia, Lora Recoaro, Loumidis | Mac'ani, Maggi  , Magnolia, Malto Kneipp, Mare Fresco, Materna, Mighty Dog, Milkmaid, Milo, Mirage, MJB, Mont Blanc, Mousline  , Munch Bunch | Nan, NaturNes, Nescafé  , Nescau, Nespray, Nespray, Nespresso, Nesquik  , Nestéa  , Nestlé  , Nestum, Nico, Nidal, Nidina, Nido, Nuts  | | Omega Complete, One-to-One, Optifast, Ortega, Orzoro, Ozarka Spring Water | | Panna, Pejo, Perugina, Pezzullo, Plancoët, Poland Spring, Polo, Pracastello, Protéika, Purina | | Quality Street | | Resource, Ricoffy, Ricoré, Rolo, Rowtree Macintosh | San Bernardo, San Pellegrino  , Sanbitter, Sandalia, Santa Maria, Santa Rica, Sasso, Sassonaise, Schoeller, Shreddies and Cherrios (U.K.), Ski, Smarties, Spillers, Stouffer's, Surgela | | Taster's Choice, Thomy, Tione, Toll House, Totole Group, Trio | | Ulmeta, Uncle Tobys, Uncle Toby's | | Vera, Vitalife | | Waters Partners Bottling (50%), Willy Wonka, Wonka | | Yes | | Zoegas |
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| shareholder | country | % | source |
|
year | business source |
| 2008 | Nestlé makes 7,7% of the candies eaten in the world. | Les Echos |
| 2007 | Nestlé sells 14% of the ice-creams bought in the world. | Les Echos |
| 2006 | Nestle has 8000 brands and sells 130 000 different items. In 2006, Nestle manufactured 48 million tons of food in 481 factories. | Capital |
| 2006 | Gerber sells 79% of the baby food bought in the United States. | L'Expansion |
| 2006 | Nestle is the world's largest manufacturer of dried milk, instant coffee, feedingstuffs, and the world's second-largest manufacturer of dairy ice creams. | Capital |
| 2006 | Nestlé sells 25% of the medical food bought in the world. | Les Echos |
| 2006 | Nestle is the world's largest manufacturer of dairy products. | Les Echos |
| 2004 | Nestlé sells 56% of the chocolate eaten in Brasil. | New York Times |
| 2004 | The world's largest food group. Has 511 factories, 208 in Europe, 170 in the Americas, and 133 in Asia, Oceania and Africa in 86 countries. | Polaris Institute |
| 2004 | Nestlé sells 6% of the frozen food eaten in France | Les Echos |
|
| country | address & contact : production type incentive source |
 Argentina | Nestlé Argentina S.A. Carlos Pellegrini 887 1009 Buenos Aires & 54 11 43298100 : 8 usines |
 Bahamas | Nestlé's Holdings Ltd, Nassau : |
| Bahamas | Food Products (Holdings) Ltd, Nassau : |
 Bangladesh | Nestlé Bangladesh Ltd, Plot 31, Road 53, Gulshan North, Dhaka 1212 & 880 2 887412 : 1 usine |
 Brazil | Etat de Bahia : Production, production et à l'emballage de pâtes, de boissons chocolatées, de céréales et de café soluble AFP |
| Brazil | Nestlé Industrial e Comercial Ltda. Avenida das Nacões Unidas Sao Paulo & 55 1155084400 : 22 usines |
 Bulgaria | Nestlé Sofia AD, 128, Europa Boulevard, 1324 Sofia & 359 2 985501 : 1 usine |
 Cameroon | Nestlé Cameroun BP 1154 Duala & 237 429921 : 1 usine |
 Chile | Nestlé Chile S.A. Calle Roger de Flor 2800 Santiago de Chile & 56 23384000 : 7 usines |
 China | Nestlé (China) Ltd, 10 Jiu Xian Qiao Lu, Beijing 100016 PRC & 86 1064389328 : 13 usines |
 Colombia | "Comestibles la
Comestibles la Rosa : |
| Colombia | Nestlé de Colombia S.A. Transversal 18 Santafé & 57 1 5219000 : 3 usines |
 Costa Rica | San Antonio de Belén Barreal de Heredia San José & 506 2930729 : 2 usines |
 Côte d'Ivoire | Nestlé Ivory Coast Rue du Lycée Technique 01 B.P. 1840 Abidjan 01 & 225 444444 : 2 usines |
 Egypt | Nestlé Egypt S.A.E. P.O. Box 2781 3, Abu E1 Feda Street Cairo & 20 2 3406887 : 4 usines |
 El Salvador | Nestlé El Salvador S.A. de C.V Puerto de la Libertad San Salvador & 503 2888400 : |
 United Arab Emirates | Nestlé Middle East FZE, P.O. Box 17327, Jebel Ali Free Zone, Dubai & 971 4 814841 : |
 Ecuador | Nestlé Ecuador SA Ave. González Suárez 895 Quito & 593 2232400 : 3 usines |
 Ghana | Nestlé Ghana Ltd, Motorway Extension Accra & 233 21500701 : 1 usine |
 Gibraltar | Nestlé Gibraltar Ltd, 37B/C, Devil's Tower Rd & 350 78335 : |
 Guatemala | Nestlé Guatemala S.AKm 14.5 Calzada Roosevelt 2-61 Zona 3 de Mixco Guatemala & 502 2 5976860 : 1 usine |
 Guinea | Nestlé Guinea S.A. BP 4109-Conakry & 224 1414010 : 1 usine |
 Honduras | Nestlé Hondureña S.A, Comayaguela, D.C & 504 337203 : |
 Hong-Kong | Nestlé Hong Kong, 979 King's Road, Quarry Bay & 852 2858 5155 : |
 Hungary | Nestlé Hungária Kft, Ybl Miklos tér. 8, H-1013 Budapest 1 & 36 1 2025644 : 2 usines |
 Mauritius | Nestlé's Products (Mauritius) Ltd, Motorway Riche Terre Port Louis & 230 2489600 : |
 Fiji | Nestlé (Fiji) Ltd, Po Box 3042, Lami & 679 362113 : 2 usines |
 India | Nestlé India Ltd. DLF Centre, Sansad Marg P.O. Box 611 & 91 011 3329507 : 6 usines |
 Indonesia | PT Nestlé Indonesia Wisma Nestlé J1. Let. Jend. T.B. Simatupang Kav. 88 Jakarta & 62 21 7883 6000 : 5 usines |
 Ireland | Nestlé (Ireland) Ltd, Blessington Rd, IR-Tallaght, Dublin 24 & 353 14512244 : 3 usines |
 Israel | Sderot, Osem : R&D, snacks salés |
 Jamaica | Nestlé-JMP Jamaica Ltd 60, Knutsford Blvd. Kingston & 1 876 9261300 : 2 usines |
 Jordan | Nestlé Jordan Trading Company Ltd, P. O. Box 5719 9 Burqa Street 11183 Amman & 962 6604655 : |
 Kenya | Nestlé Foods Kenya Ltd. Pate Road, Industrial Area Nairobi & 254 2532569 : 1 usine |
 Kuwait | Nestlé Kuwait General Trading Company P. O. Box 29096 Safat & 965 434002830 : |
 Malaysia | 4, Lorong Pesiaran Barat P.O. Box 385, Jalan Sultan, Petaling Jaya Selangor & 03 7554466 : 9 usines |
 Malta | Nestlé Products (Malta) Ltd, 2, Lascaris Bldg, Lascaris Wharf Valletta - 01 & 356 245155 : |
 Morocco | Nestlé Maroc S.A. 12 avenue Ali Abderrazak 20000 Casablanca & 212 2250320 : 1 usine |
 Mexico | VERACRUZ COATEPEC CONOCIDO S/N LA ORDUÑA & 128 160122 : Sistema de Informacion de la Industria Maquiladora |
| Mexico | TLAXCALA BUILLERMO VALLE 111 & 264 20900 : Sistema de Informacion de la Industria Maquiladora |
| Mexico | QUERETARO 5 DE FEBRERO 1404 ZONA INDUSTRIAL & 42 170384 : Sistema de Informacion de la Industria Maquiladora |
| Mexico | JALISCO LAGOS DE MORENO FRENTE A ESTACION DEL FFCC & 474 20050 : Sistema de Informacion de la Industria Maquiladora |
| Mexico | Nestlé México, S.A. de C.V. Av. Ejercito Nacional, 453 11002 México & 52 52625000 : 17 usines |
 Nicaragua | Productos Nestlé (Nicaragua) S.A Bertha Calderón Managua & 505 2 601911 : 1 usine |
 Nigeria | Nestlé Nigeria PLC 20-24, Industrial Avenue Ilupeju & 234 1 4901220 : 2 usines |
 Pakistan | Nestlé Milkpak Ltd. Kabirwala Dairy Ltd. 308, Upper Mall Lahore 54000 & 92 42 575708295 : 2 usines |
 Panama | Nestlé Panama S.A Urbanización "La Loma" Panama 9A & 507 2291333 : 2 usines |
| Panama | Unilac, Inc, Paname City : |
 Paraguay | Nestlé Paraquay Dominicana 1501 Asunción & 595 21205596 : |
 Peru | Nestlé Perú S.A Paseo de la Republica 3755 Lima 27 & 51 14214545 : 2 usines |
 Philippines | No. 31 Plaza Drive Rockwell Center Makati City 1200 & 63 2 8980001 : 8 usines |
 Poland | Nestlé Polska Sp.zo.o, ul.Szturmowa 2, 02-678 Warszawa & 48 22 6072299 : 7 usines |
 Czech Republic | Nestlé Cokoladovny a.s, Mezi vodami 27, 143 20 Praha : 12 usines |
 Romania | Nestlé Romania s.r., 9-9A Blvd Dimitrie Pompeil, Bucharest & 40 1 2400171 : |
 Russia | Timachevsk, Krasnodar : Production, café Les Echos |
| Russia | Nestlé Food LLC, 1, Vallovaya St, 113054 Moscow & 7 095 7257000 : 6 usines |
 Senegal | Nestlé Sénégal KM 14, Rte de Rufisque CP 796 Dakar & 221 340575 : 1 usine |
 Singapore | 200, Cantonment Road Unit 03-01 Southpoint & 65 8367000 : 1 usine |
 Slovakia | Nestlé Food s.r.o, Kosovska cesta 11, SK-971 27 Prievidza & 42 86222679 : 1 usine |
 Sri Lanka | Nestlé Lanka Limited 440, T.B. Jayah Mawatha Po Box 189, Colombo 10 & 94 1 697821 : 2 usines |
 Syria | Nestlé Syria Ltd, Al-Kussour Street Khan-Al Sheik PO Box 9444 Damascus & 963 11 2217480 : |
 Thailand | Nestlé (Thailand) Ltd, 500 Ploenchit Road Bangkok 10330 & 66 2 657 8000 : 7 usines |
 Trinidad y Tobago | Nestlé Trinidad and Tobago Ltd Churchill-Roosevelt Highway Valsayn Trinidad WI & 1 809 6636832 : 2 usines |
 Tunisia | : US Government Country Business Profile |
| Tunisia | Nestlé Tunisia S.A. 27, rue Garibaldi CP 329 Tunis 1001 & 216 1348800 : 1 usine |
 Turkey | : US Government Country Business Profile |
| Turkey | Nestlé Türkiye A.S, Koresehitleri cad. 17, TR-80300 Istanbul & 90 212 2881950 : 1 usine |
 Uruguay | Nestlé del Uruguay S.A. Calle Carlos Crocker 2883 12000 Montevideo & 598 2580621 : 1 usine |
 Venezuela | Nestlé Venezuela S.A. Plaza Venezuela Caracas & 58 25762111 : 4 usines |
 Vietnam | Nestlé Vietnam Ltd. 41 Nguyen Thi Minh Khai Q1 Ho Chi Minh City & 84 88230839 : 1 usine |
 Zimbabwe | Nestlé Zimbabwe (PVT) Ltd. 38 Samora Machel Avenue Harare & 263 4702393 : |
|
| year name | photo position; compensation source |
|
| year | employees <> | social impact : country source |
| 2008 | | ILO violation 87, 98 : On 17 October, workers affiliated to the SINALTRAINAL trade union at the Nestlé factory in Colombia, denounced the management’s harassment of workers and persecution of trade unionists. The plant managers initiated a campaign of harassment and trade union repression following the signing of a collective agreement (September 2006). They fired two of the trade union members and have placed all SINALTRAINAL workers on the same shift, discriminating against them and isolating them from the rest of the workers.: Colombia | ITUC-CSI |
| 2007 | -350 | Internal restructuring: Nestle cuts 350 jobs at its headquarters for France, in Noisiel, near Paris, on a payroll of 950 people. "Anticipate retirements and relocations" will be offered to the employees.: France | AFP |
| 2006 | -380 | Closure/Bankruptcy: D'ici la fin 2006, Nestlé va fermer trois usines de bonbons situées à St.Louis, dans l'Etat du Missouri. La production de ces usines sera déplacée dans l'Etat de l'Illinois et au Mexique. La concurrence sur le marché du bonbon est forte, explique la direction.: United States of America | Canoe |
| 2005 | -82 | Closure/Bankruptcy: Cession de l'usine de Challerange en raison de "la concurrence internationale qui profite de cours mondiaux de lait plus avantageux".: France | Les Echos |
| 2005 | -430 | Relocation: | Libération |
| 2004 | -230 | Internal restructuring: Is planning to restructure its administration setup: 160 jobs will be cut at company headquarters in Frankfurt and 70 in its factories.: Germany | European Restructuring Monitor |
| 2004 | 253000 -100 | Closure/Bankruptcy: | New Milford Times |
| 2004 | -73 | Internal restructuring: | Les Echos |
| 2002 | | Its American subsidiary Nestle beechnut laid off an employee who had revealed that the apple juice "100% pure juice" was actually a mixture of synthetic ingredients.: United States of America | Livre |
| 2002 | | ILO violation 87 98 : Licenciements de 13 syndicalistes. Le syndical accuse Nestlé d'être complice de la disparition de 7 autres syndicalistes: Colombia | Sinaltrainal |
| 2002 | -130 | | L'usine nouvelle |
| 2001 | | ILO violation 138 : Forced or other forms of child labour on cocoa plantations in the Ivory Coast: Côte d'Ivoire | Polaris Institute |
| 2001 | | ILO violation 1 29 87 98 105 : Travail de prisonniers, 12 heures par jour , 7/7, tortures à l'électricité: China | Swissinfos |
| 2001 | -150 | Taiwan| China Economic News Service | |
| 1998 | | ILO violation 87 98 : Pratiques anti-syndicales: pression sur la direction de Tadaram, un sous-traitant, pour obtenir le licenciements des 13 ouvriers ayant créé un syndicat dans l'usine et ainsi la suppression ndu syndicat.: Thailand | ICFTU |
| 1995 | | ILO violation 87 98 : Oppression de syndicalistes, sous-traitance de la production pour affaiblir le mouvement syndical interne.: Brazil | IUF |
|
| year | employees <> | social impact : country source |
|
| year | country : consequences source |
| 2006 | brand: Nespresso : Nespresso sold 2.3 billion coffee capsules in aluminium in 2006. | L'Expansion |
| 2005 | brand: Nestlé : Saisie de 30 millions de litres de lait pour bébés produit par Nestlé, après que des tests eurent montré une contamination par une substance utilisée pour coller les étiquettes sur les emballages | Reuters |
| 2003 | United States of America brand: Poland Spring : Poland Springs, a Maine based Nestlé brand of bottled water, does not come from “deep in the woods of Maine; is not naturally purified, is not, “spring water”; and even, that the water is not safe to drink as it advertises. In 2003, a total of 12 class-action lawsuits were filed in the United States. The suits allege that Nestlé uses heavily treated water from common ground sources but then labels the bottles as spring water. In November 2003, a judge in Illinois approved of a $12 million settlement in one of the class-action suits. | Polaris Institute |
| 2002 | France brand: Golden Grahams : Production, purchase or sale of genetically modified organisms which may cause an irreversible genetic pollution, a destruction of the biodiversity and health risks for the consumers. | 60 millions de consommateurs |
| 2002 | France brand: Friskies : Production, purchase or sale of genetically modified organisms which may cause an irreversible genetic pollution, a destruction of the biodiversity and health risks for the consumers. | 60 millions de consommateurs |
| 2002 | Colombia brand: Nestlé : Nestle reetiqueta 200 toneladas de leche vencida "desde hace mucho tiempo" | Argenpress |
| 2001 | United States of America brand: Nestlé : Michigan Citizens for Water Conservation filed a lawsuit against Nestlé Waters North America (NWNA) asking the company to halt production at the Ice Mountain Spring Water Co. in Mecosta Township claiming. The lawsuit claimed the plant’s pumping of water would lower lake and stream levels near the wells from which the company draws water. In November 2003, the judge in the case ordered NWNA to stop drawing water saying that the operation diminishes the flow and level of streams and lakes. | Polaris Institute |
| 2001 | Brazil : Fire at a plant in São Paulo: 2 deaths, 15000 tons of food lost. | Swissinfos |
| 2000 | Italia brand: Alsoy | La Nueva Ecologia |
| | : Cause la mort de 1,5 millions enfants chaque année | Unicef |
|
| year | country : consequences source |
|
| year | country : description |
| 2005 | Côte d'Ivoire : Sued for forced child labor by the International Labor Rights Fund (ILRF) on behalf of three Malian children who were allegedly trafficked to work on plantations in Ivory Coast. “It is unconscionable that Nestle, ADM and Cargill have ignored repeated and well-documented warnings over the past several years that the farms they were using to grow cocoa employed child slave laborers. We had to go to court as a last resort,” said ILRF attorney. | Novis |
| 1945 | “It is either certain or it may be assumed that some corporations of the Nestlé Group that were active in countries controlled by the National-Socialist regime employed forced laborers.” Nestlé's statement. Nestlé donated $14.1 million towards the slave labour settlement approved by US judge Edward E. Korman. | Polaris Institute |
|
| year | country : description source |
|
| year | financial misdemeanor | sales | income | | buyback | source |
| 2008 |
26 Italian pasta makers were fined 12,5 million euro for 'putting into place an agreement restricting competition in order to decide together on increasing the prices for the sale of pasta,' according to the italian anti-trust authority. |
| | | | | | |
| 2007 |
| | | | 15 | billion Eu€ | Les Echos |
| 2006 |
Nestlé Portugal has been fined 1 million euros for having de facto imposed in its coffee contracts with cafes, hotels and restaurants, a clause of exclusive purchase of more thant five years, "causing a limited competition in the coffee supply contracts" according to the Portugal competition authority (PCA). The customers committed themselves to buy exclusively Nestlé's coffee for five years. But at the end of this period "if it had not bought an obligatory minimum quantity, the customer was obliged to prolong the contract or pay such a penalty that it dissuaded it to denounce the contract". These practices made it impossible to switch to another coffee supplier, says the PCA, which recalls that the European Community legislation forbids excusive sales for more than 5 years. |
| | | | | | AFP |
| 2005 |
| | | | 7,46 | billion Eu€ | Reuters |
| 2004 |
Has repeatedly breached Bulgarian anti-trust legislation with the promotion of games. The most recent breach in 2004 came when the company organized two promotion games where customers had to collect logos of Nestlé products to participate in a draw for two luxury cars. Bulgaria’s Protection of Competition Act bans the promotion of sales by offering prizes that exceed the value of the product. |
| | | | | | Polaris Institute |
| 2004 |
Accused of uncompetitive practices in Camerun. |
| | | | | | All Africa |
| 2004 |
| 57,6 | 4,07 | | | billion Eu€ | |
| 2002 |
«Dead peasant insurance»: secretly bought life insurance on employees with the company as beneficiary for investment and tax purposes: tax-free investment income, tax deductions on interest paid on loans against the policy, tax free death benefits. |
| | | | | | Wall Street Journal |
| 2002 |
| 64,26 | 5,45 | | | billion US$ | |
| 2001 |
| 50,62 | 3,99 | | | billion US$ | |
| 2000 |
Was among a group of baby milk suppliers fined for violating their agreement to sell only in pharmacies and not in super markets. In July 2004, Italy’s anti-trust body launched an investigation into 15 baby milk producers, including Nestlé |
| | | | | | Polaris Institute |
| 2000 |
| 50,89 | 3,6 | | | billion Eu€ | |
| 1999 |
| 48,4 | 3,05 | | | billion Eu€ | |
| 1998 |
| 52,17 | 3,12 | | | billion US$ | |
|
| year | financial misdemeanor | sales | income | assets | buyback | source |
|
| year | purpose : intermediary/lobby : institution source |
| 2005 | Faire annuler une loi interdisant la présence de distributeurs automatiques de sodas et snacks dans les écoles, afin de lutter contre la malnutrition des enfants. : Parlementaires UMP : : Parlement français  translate | Le Monde |
| 2005 | Nestlé a contribué pour un total de 279.800 dollars au comité de financement de campagne de Schwarzenegger pour son plan de réforme budgétaire. : amount: 280 thousand US$ : Gouverneur de Californie translate | Les Echos |
| 2004 | Prevent binding environmental regulations : Europen (The European Organization for Packaging and the Environment) : : European Commission translate | Europen |
| 2001 | Access to foreign market (through MAI, WTO, GATS), prevent binding environmental regulations : USCIB (US Council For International Business) : : US Government translate | USCIB |
| 2000 | Prevent binding environmental regulations (environmental protection through economic growth, self-regulation and free trade) : WBCSD (World Business Council for Sustainable Development) : : United Nations translate | Corporate Europe Observatory |
| 1999 | Market access and investment protection (through WTO, GATS), avoid social and environmental rules : ICC (International Chamber of Commerce) : : WTO, GATS translate | Corporate Europe Observatory |
| 1999 | Access to public services (privatization through GATS) : ERT (European Roundtable of Industrialists) : : European Commission translate | Corporate Europe Observatory |
| 1999 | Market admission for genetically modified organisms : EuropaBio : : European Commission translate | Corporate Europe Observatory |
| 1998 | Regulation favorable to company's interests : Contribution to Candidate's Political Action Committee : amount: 58 thousand US$ : US President, Congress, Senate translate | Center for Responsive Politics |
|
| year | purpose : intermediary/lobby : institution source |
|
| year | donator | country | amount | source |
| 2004 | Agriculture policy | Europe | 11 million UK£ | AFP |
|
| year | donator | country | amount | source |
|
| year | dubious practice : image source |
| 2008 | Spying: Nestlé hired Securitas to spy the altermondialist NGO ATTAC. The Vaud local group of ATTAC, which prepared a book on Nestlé, was infiltrated by an employee of Securitas for at least a year. The latter had access to the documentation of the ONG and took part in the meetings and conferences, under a false name. " She refused categorically to appear on the photographs published in the press", activists said. Before continuing: " but it was its choice and that did not seem to us particularly suspicious". The Vaud police force knew that Securitas had infiltrated altermondialists groups, but it did not considered to be illegal. But according to the Genevese lawyer Me Jamil Soussi, collecting personal data (political affiliation, schemes etc.) on activists is an violation of the law and is a penal offence. Nestlé confirms hiring Securitas, at the time of G8, to take various measures to ensure its safety as it felt threatened. ATTAC should sue Nestlé.: | Tsr.ch |
| 2007 | Arguable partnership: value: Environnement, Equité; | L'Expansion |
| 2007 | Arguable partnership: value: Equité; | Le Monde Diplomatique |
| 2007 | slogan: Shouldn't your baby be a Gerber baby?; | |
| 2005 | slogan: Nespresso. Le café corps et âme.; | |
| 2005 | Commercial invasion: Arnold Schwarzenegger innove. Sa dernière trouvaille : le placement de produit en politique. Dans un spot publicitaire diffusé fin mai dans le cadre de la campagne pour son plan de réforme budgétaire, le gouverneur de Californie est attablé dans une cafétéria avec des électeurs. Sur la table, une sélection de boissons et de chips exhibent leurs logos : Arrowhead (Nestlé), Pepsi, SoBe, Cheetos et Ruffles (tous des produits Pepsi Co.). Un manquement flagrant à l'étiquette du spot politique, qui se doit de dissimuler avec soin toute marque de produit de consommation courante.: | Les Echos |
| 2005 | Arguable partnership: Technical University of Munich and the Nestlé Research Centre have collaborated on research dealing with edible fats and oils.: value: Science; | Polaris Institute |
| 2004 | Arguable partnership: Signed on as a senior research partner with the Cornell School of Hotel Administration’s Center for Hospitality Research. Elaine Wedral, Vice President of the Nestlé Product Technology Center in Connecticut, sits on the advisory board at the Center for Hospitality Research. The School of Hotel Administration’s library, is named the Nestlé Library.: value: Science; | Polaris Institute |
| 2004 | slogan: Mieux manger, mieux vivre; | |
| 2004 | slogan: Good food, goog life; | |
| 2004 | slogan: Nescafe. Start the day with great taste.; | |
| 2003 | Arguable partnership: Faim Zéro: | Swissinfos |
| 2003 | Arguable partnership: Pastorale de l’Enfant: | Swissinfos |
| 2002 | Arguable partnership: Fédération internationale de la Croix-Rouge et du Croissant-Rouge.: value: Humanitaire; ad budget: 3 million US$; | Swissinfos |
| 2002 | slogan: Vous voulez faire bouger le monde? Tremplins Nescafé; | |
| 2002 | slogan: Nesquick, le goût de l'enfance; | |
| 2002 | slogan: Nesquik, éveille les enfants, émerveille les parents; | |
| 2002 | slogan: Nesquik, fait grandir ces petits moments magiques.; | |
| 2002 | slogan: Nestlé, la vie du côté bon.; | |
| 2001 | ad budget: 1798 million US$; | Advertising Age |
| 2000 | ad budget: 1742 million US$; | Advertising Age |
| 2000 | slogan: Nestlé, c'est fort en chocolat.; | |
| 1999 | slogan: Une pause, un Kit Kat.; | |
| 1999 | slogan: Et vos idées ont du génie.; | |
| 1999 | slogan: Gervais, j'en veux!; | |
| 1999 | slogan: Pour bien grandir.; | |
| 1999 | slogan: Ne passons pas à côté des choses simples.; | |
| 1998 | slogan: C'est plus malin de grandir avec Gervais à boire.; | |
| 1998 | ad budget: 1833 million US$; | Advertising Age |
| 1997 | ad budget: 1591 million US$; | Advertising Age |
| 1996 | slogan: Fruit-joy, the new colorfull fruit-ice.; | |
| 1996 | ad budget: 1977 million US$; | Advertising Age |
| 1996 | slogan: La douceur à l'italienne.; | |
| 1995 | Arguable partnership: The University of York and Nestlé founded Biosciences York, a group that conducts research in the fields of health sciences, food sciences, plant biotech and drug development. Nestlé UK gave money in 2001 to the University for the upgrade of two lecture halls. One of the halls was renamed Henri Nestlé Lecture Theatre.: value: Science; | Polaris Institute |
| 1993 | slogan: Haga un corte, corte unKit Kat.; | |
| 1992 | slogan: Gourmet, le menu 3 étoiles.; | |
| 1992 | slogan: Been to Nescafé?; | |
| 1991 | slogan: Have a break. Have a Kit Kat.; | |
| 1990 | Disinformation: PR campaign with Ketchum PR: public relations: K | PR Watch |
| 1978 | slogan: Purée Mousline, on en reprend.; | |
| 1976 | slogan: Quality street, la boîte à bonheur.; | |
| 1976 | slogan: Nesquik, j'en ai une énorme envie.; | |
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