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shareholder | country | % | source |
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year | business source |
2008 | In the world, McDonald's serves 58 million meal per day. | Les Echos |
2007 | Every day, 1 million French peoploe eat at McDonald' S. | Capital |
2006 | Every day about one out of 14 Americans eats at a McDonald's. Every month about nine out of 10 American children visit one. | Book |
2004 | McDonald's is the world's largest restaurant chain with 31,500 restaurants in 119 countries, 70% of which are owned and operated by independent businesspersons. McDonald's opened 430 restaurants in 2004. McDonald's serves 400 000 salads and 50 million meals a day. | |
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country | address & contact : production type incentive source |
Mexico | MDC Inmobiliaria de Mexico S.A. de C. : |
Poland | McDonald’s Polska Sp.zo.o : |
Venezuela | Alimentos Arcos Dorados de Venezuela, C.A : |
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year name | photo position; compensation source |
2006Alvarez, Ralph | Chairman; salary: 4,37 million US$; stock-options: 1,38 million US$;
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2006Skinner, James | Chief Executive Officer; salary: 10,01 million US$; stock-options: 2,92 million US$;
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2004Skinner, James A. | Chief Executive Officer; salary: 3,3 million US$; stock-options: 4,76 million US$; Chicago Tribune |
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year | employees <> | social impact : country source |
2007 | | minimum wage/day: 4 US$; An official investigation confirmed that the American fast-food giants McDonald's, Kentucky Fried Chicken and Pizza Hut, were paying their part-time workers illegal low wages in the south of China. McDonald's paid there its part-time workers 4 yuans hour (less than 52 US cents American), KFC 4,7 yuans and Pizza Hut 5 yuans, whereas the minimum wage is of 7,5 yuans in the capital of the Guangdong province.: China | AFP |
2006 | | ILO violation 1 : On 22 July workers from the Merton Company Ltd. (a/k/a Hengli Factory) which employs some 10,000 workers in Dongguan, Guangdong Province and which reportedly supplies toys to Disney, McDonalds, Mattel and Hasbro, protested against low wages and poor living conditions. In the evening, factory security and police sent in riot control vehicles and personnel to control the riot but the following day the conflict intensified and some one thousand workers joined the affray with scores injured. Scores of workers were then detained but later believed to be released.: China | |
2006 | | ILO violation 1, 131 : Employees at a factory in southern China which produces toys for McDonald's and other firms typically work 11 hours a day, six days a week, and rack up to 70 hours of overtime a month. This violates China's labor law, which stipulates workers shall not work for more than 40 hours a week and 35 hours of overtime a month, it said. The factory deducts salary if workers refuse to work overtime and does not pay workers for taking national holidays, vacation or sick leave, according to the group. Overtime is not paid 1.5 times the regular rate as required by the law, it said. There is no base salary for workers, who are paid at piece rate. Salaries range between 600 and 800 yuan (75 and 100 usd) a month. More than 1,000 workers rioted over poor working conditions on July 2006. It took more than 100 factory policemen, riot squads and security guards to control the situation. Many people were injured and dozens of workers were arrested, according to China Labor Watch.: China | Forbes |
2006 | | ILO violation 1,29 : Employees of subcontractor KeyHinge toys in Danang, who manufactured plastic toys given away in McDonalds Happy Meals, told Lao Dong newspaper that unless they worked 12 hours a day without overtime they would be fired.: Vietnam | CorpWatch |
2005 | | 10000 workers who make toys for McDonald’s Happy Meals strike against labor conditions: work 12 hours a day, 45 mn lunch break: Vietnam | Nosweat |
2002 | | | Hong Kong Christian Industrial Committee |
2000 | | ILO violation 1 : 16 hours of work per day, City Toys Shenzhen: China | South China Morning Post |
2000 | | ILO violation 138 : Travail d'enfants de moins de 14 ans, City Toys Shenzhen: China | South China Morning Post |
2000 | | ILO violation 1 : travail 7 jours sur 7, 2 jours de congés par mois, City Toys Shenzhen: China | South China Morning Post |
1997 | | ILO violation 1 : Work 70 hours per week: Vietnam | Boston Globe |
1997 | | minimum wage/day: 0,6 US$; Keyhinge Factory in Da Nang City: Vietnam | Boston Globe |
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year | employees <> | social impact : country source |
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year | country : consequences source |
2005 | United States of America : Sued by the State of California for failing to issue warnings that french fries or potato chips could contain acrylamide, a potential cancer-causing chemical. | Novis |
2005 | : On or about February 17, 2003, two minors, by their parents and guardians, filed an Amended Complaint against McDonald’s Corporation in the United States District Court for the Southern District of New York, seeking class action status on behalf of individuals in New York under the age of 18 who became obese or developed other adverse health conditions allegedly from eating McDonald’s products. On September 3, 2003, the Court dismissed all counts of the complaint with prejudice. On January 25, 2005, following an appeal by the plaintiffs, the Second Circuit Court of Appeals Court accepted to consider the following counts: (1) the combined effect of McDonald’s various promotional representations during the class period was to create the false impression that its food products were nutritionally beneficial and part of a healthy lifestyle if consumed daily; (2) McDonald’s failed adequately to disclose that its use of certain additives and the manner of its food processing rendered certain of its foods substantially less healthy than represented; and (3) McDonald’s deceptively represented that it would provide nutritional information to its New York customers when in reality such information was not readily available at a significant number of McDonald’s outlets in New York visited by the plaintiffs and others. Plaintiffs seek unspecified compensatory damages; an order directing McDonald’s to label its individual products specifying the fat, salt, sugar, cholesterol and dietary content; “funding of an educational program to inform children and adults of the dangers of eating certain foods” sold by McDonald’s; and attorneys’ fees and costs. | |
2002 | United States of America brand: McDonald's : Uses beef tallow to make French fries, class-action lawsuit against McDonald's deception, McDonald's settles for US$10 millions | The Guardian |
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year | country : consequences source |
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year | financial misdemeanor | sales | income | | buyback | source |
2008 |
| 23,52 | 4,31 | |   | billion US$ | Les Echos |
2007 |
| 22,78 | 2,39 | |   | billion US$ | |
2007 |
| | 2,37 | |   | billion US$ | Les Echos |
2006 |
| 21,58 | 3,54 | |   | billion US$ | |
2005 |
| 20,46 | 2,6 | |   | billion US$ | |
2005 |
Les services fiscaux vénézuéliens ont découvert des "incohérences entre les achats et ventes" |
| | | |   | | |
2004 |
| 19,06 | 2,28 | |   | billion US$ | |
2003 |
| 17,14 | 1,47 | |   | billion US$ | |
2002 |
| 15,4 | 0,89 | |   | billion US$ | |
2001 |
| 14,87 | 1,64 | |   | billion US$ | |
2001 |
| | | | 5 | billion US$ | Financial Times |
2000 |
| 14,24 | 1,98 | |   | billion US$ | |
2000 |
| | | | 1 | billion US$ | Financial Times |
1998 |
| | | | 3,5 | billion US$ | SmartMoney |
1998 |
| 12,42 | 1,55 | |   | billion US$ | |
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year | financial misdemeanor | sales | income | assets | buyback | source |
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year | purpose : intermediary/lobby : institution source |
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year | donator | country | amount | source |
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year | donator | country | amount | source |
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year | dubious practice : image source |
2008 | Disinformation: McDonald's product placements' ad campaign with KVVU in Las Vegas and KCPQ in Seattle, both Fox affiliates, "would most likely be whisked away if KVVU chooses to report a negative story about McDonald's", reports the New York Times.: | Las Vegas Sun |
2007 | Arguable partnership: value: Equité; | Le Monde Diplomatique |
2005 | Arguable partnership: "Big Mac Don" avec la Fondation de France: | CB-News |
2005 | Disinformation: Sponsor of the Business for Social Responsibility's 2005 conference.: | PR Watch |
2005 | Arguable partnership: La section canadienne de la fondation Ronald McDonald verse un million de dollars canadiens (630 000 euros) à une quarantaine d'organisations de défense de l'enfance. Ce geste prouve « l'engagement continu » de McDonald's « envers un seul et simple objectif: améliorer la qualité de vie physique et émotionnelle des enfants dans le besoin. Ils peuvent ainsi vivre une vie plus heureuse et plus en santé », estime Rem Langan, représentant au Canada de la fondation.: value: Protection de l'enfant; | |
2004 | Arguable partnership: Center for Environmental Leadership in Business (CELB): value: Protection of the environment; | |
2003 | Arguable partnership: Max Havelaar dans les restaurants de la filiale suisse de McDonald's: value: Soutien aux pays en voie de développement; | |
2003 | value: "Nouvelle philosophie axée sur l'item "forever young" et sur les attributs de la joie de vivre, du fun, et du plein d'énergie"; slogan: C'est tout ce que j'aime !; | |
2003 | slogan: I'm lovin'it !; | |
2003 | Disinformation: Member of the advisory group of Green Business Network: value: Protection of the environment; | Interpress Service |
2003 | value: Conciliation entre les rythmes de la nature (temps de pousse des tomates, du blé, durée d’élevage des boeufs) et ceux de Mc Do; slogan: Bonnes pratiques McDonald's.; | |
2002 | Disinformation: PR campaign with Golin/Harris: public relations: G | PR Watch |
2002 | Arguable partnership: UNICEF's "World's Children Day": value: Santé; | |
2001 | ad budget: 1405 million US$; | Advertising Age |
2000 | ad budget: 1458 million US$; | Advertising Age |
2000 | slogan: We love to see you smile.; | |
1999 | slogan: Né aux Etats-Unis, made in France; | |
1999 | slogan: Mc Donald's, beaucoup plus drôle qu'un repas.; | |
1998 | ad budget: 1164 million US$; | Advertising Age |
1998 | slogan: Venez fêter Halloween chez McDo.; | |
1998 | slogan: Ca se passe comme ça chez McDonalds; | |
1997 | ad budget: 1127 million US$; | Advertising Age |
1997 | slogan: The Mac made in belgium.; | |
1996 | ad budget: 1611 million US$; | Advertising Age |
1995 | slogan: We are here to share your life.; | |
1992 | slogan: A Happy Meal at McDonalds make a child's day.; | |
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