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Kellogg Co.

Headquarters : One Kellogg Square, P.O. Box 3599 Battle Creek, MI 49016 United States of America United States of America web www.kelloggs.com tel. 269-961-2000 stock : K analytics

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« Ethical » rating of Kellogg Co. , group and subsidiaries

Jobs -4% /1998 Pollution 1 Offshore 4 Sales 12 Bn $.€ /year Profit 7 Bn $.€ /1998 Wage 468 *min. Influence 3 Infocom 1
[click on the rating for the method or on the number for the data]

subsidiarycountry%source
Keebler Foods Co. United States of America100Les Echos
» More subsidiaries of Kellogg Co.
country
address & contact : production type
incentive source
Barbados Barbados
Gollek Limited :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Bermuda Bermuda
Trafford Park Insurance Limited :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Brazil Brazil
:
 
China China
:
 
Guatemala Guatemala
:
 
Mexico Mexico
QUERETARO A CAMPO MILITAR 1 SAN ANTONIO DE LA PUNTA & 014 2111300 :
 Sistema de Informacion de la Industria Maquiladora
Switzerland Switzerland
Kellogg (Schweiz) AG, Kanton, Zug :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Venezuela Venezuela
:
 

  • Human impact

year name
photo position; compensation
source
2004Jenness, James
See the photo of: Jenness, James Chief Executive Officer;
Les Echos
2004Perez, William
See the photo of: Perez, William Director;
Les Echos
2003Bryant, John A
See the photo of: Bryant, John A Chief Financial Officer;
2002Gutierrez, Carlos M
See the photo of: Gutierrez, Carlos M Chief Executive Officer; salary: 2,8 million US$; stock-options: 2,59 million US$;
2002Mackay, A. D.
See the photo of: Mackay, A. D. Chairman; salary: 1,53 million US$; stock-options: 1,21 million US$;
2001Gutierrez, Carlos M
See the photo of: Gutierrez, Carlos M Chief Executive Officer;
1999Gonzalez, Claudio X
See the photo of: Gonzalez, Claudio X Director;
1998Langbo, Arnold G
See the photo of: Langbo, Arnold G Chief Executive Officer; salary: 4,84 million US$;
Forbes
year
employees
<>
social impact : country
source
2007
25856
2002
25700
2001
-620
Les Echos
1999
-525
1999
14498
1995 Corporate Crime Reporter
year
employees
<>
social impact : country
source
 6 informations, access to subscribers
year
country : consequences
source
2002France brand: Kellogg's : Production, purchase or sale of genetically modified organisms which may cause an irreversible genetic pollution, a destruction of the biodiversity and health risks for the consumers.UFC Que Choisir
year
country : consequences
source
 1 informations, access to subscribers

  • Subsidy

year  salesincome buybacksource
2008   0,5billion US$
2007   11,81,1   billion US$
2006   10,911   billion US$
2006   13million shares
2005   10,180,98   billion US$
2004   9,610,89   billion US$
2004   0,4billion US$
2003   8,80,79   billion US$Les Echos
2002   8,30,72   billion US$
2001   7,550,48   billion US$
2000   6,090,59   billion US$
1999   6,160,34   billion US$
1998   6,110,5   billion US$
1997   0,4billion US$Dow Jones online
yearfinancial misdemeanorsalesincomeassetsbuybacksource
 14 informations, access to subscribers
year
purpose : intermediary/lobby : institution
source
2000Investment protection and market access (to Mexico and Canada through NAFTA), to Latin America (through FTAA). : Business Roundtable : : US government, senate, congress translateCenter for Responsive Politics
2000Prevent binding regulation, co- or self-regulation instead. : American Chamber of Commerce's EU Committee : : European Commission translateCorporate Europe Observatory
1998Regulation favorable to company's interests : Contribution to Candidate's Political Action Committee : amount: 74 thousand US$ : US President, Congress, Senate translateCenter for Responsive Politics
» More influence from Kellogg Co.
» Influence in 2007
year
purpose : intermediary/lobby : institution
source
 3 informations, access to subscribers
» More influence from Kellogg Co.
» Influence in 2007
year
dubious practice : image
source
2008Deceptive advertising: Kellogg' S France was fined 15.000 euros by the correctional court of Bobigny for "deceptive publicity" in connection with the fat contents posted from January 2001 to 2004 on the packings of its Special K cereals. Kellogg's was shown to have underestimated the fat content several products of the range (cereals and bars) and to have used logos "0 % of fat content" likely to induce in error. Since this investigation, Special K packings evolved. The cereals nature are now marked "low in fat content".: Les Echos
2001ad budget: 459 million US$; Advertising Age
2000ad budget: 590 million US$; Advertising Age
2000slogan: Suivez la ligne Special K.;
1998slogan: Kellog All-Bran préserve la santé qui est en vous.;
1998ad budget: 706 million US$; Advertising Age
1997ad budget: 764 million US$; Advertising Age
1996ad budget: 1007 million US$; Advertising Age


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