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3 Musketeers | Advance | Balisto, Bounce, Bounty, Brekkies | Café Flavia, Catsan, Cesar , Chappi, Chappie, CocoaVia, Combos | Dine, Dolmio | Ebly, Ethel M, Exelpet | Four Square, Frolic | Galaxy | KalKan, Katkins, KiteKat, Klix, Kudos | Lockets, Loyal | M&M's, Maltesers, Mars , Masterfoods, Milky Way, My Dog | Opal Fruit | Pedigree , Playdog, Premium | Revels, Ronron, Royal Chien | Seeds of Change, Sheba , Skittles, Snickers , Starburst, Suzi Wan | Trill, Tunes, Twix | Uncle Ben's | Waltham, Whiskas | Yeoman |
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shareholder | country | % | source |
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year | business source |
2008 | Mars makes 14,4% of the candies eaten in the world. | Les Echos |
2004 | Mars makes 16% of the candies eaten in the world. | Capital |
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year | employees <> | social impact : country source |
2005 | -600 | Internal restructuring: Will close a plant in Slough that produces Twix, Minstrels and M&Ms. Its operating profit in Europe fell 15% to £166 million in 2003. Mars planned to close six European factories to save £350 million a year. The group who employs 2500 UK employees would move manufacturing to Poland, the Czech Republic and Holland.: United Kingdom | European Restructuring Monitor |
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year | employees <> | social impact : country source |
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year | country : consequences source |
2002 | France brand: Pedigree : Production, purchase or sale of genetically modified organisms which may cause an irreversible genetic pollution, a destruction of the biodiversity and health risks for the consumers. | 60 millions de consommateurs |
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year | country : consequences source |
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year |   | sales | | | | source |
2007 |
| 25 | | |   | billion US$ | Les Echos |
2003 |
| 15 | | |   | billion US$ | Capital |
2002 |
| 16,2 | | |   | billion US$ | |
2001 |
| 17 | | |   | billion US$ | |
2000 |
| 15,4 | | |   | billion US$ | |
1999 |
| 15,2 | | |   | billion US$ | |
1998 |
| 15 | | |   | billion US$ | |
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year | financial misdemeanor | sales | income | assets | buyback | source |
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year | purpose : intermediary/lobby : institution source |
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year | dubious practice : image source |
2006 | Disinformation: Mars broadcasted a video news release (VNR), a fake TV news, on cable channel KTVI-2, without disclosure.: | PR Watch |
2005 | Disinformation: Mars is funding research that says chocolate is good for your heart. Mars is even placing its new CocoaVia bars in the health food aisles, near nutrition bars rather than candy, in retailers.: slogan: CocoaVia. Be Good to Your Heart Everyday.; public relations: W | PR Watch |
2005 | Disinformation: Mars spent $1 million per year subsidizing a newsletter which claimed that eating chocolate could prevent cavities.: | PR Watch |
2002 | slogan: Suzi Wan: facettes de l'art culinaire asiatique : goût, parfum, plaisir, équilibre.; | |
2001 | ad budget: 953 million US$; | Advertising Age |
2001 | Arguable partnership: Ministère de la Culture: Fête de la musique: | CB-News |
2000 | ad budget: 1085 million US$; | Advertising Age |
2000 | slogan: Pedigree Fortivil.; ad | |
1999 | slogan: Le chocolat fond dans la bouche, pas dans la main.; | |
1998 | ad budget: 1070 million US$; | Advertising Age |
1998 | slogan: Aide votre chien à renforcer la résistance de son organisme.; | |
1998 | slogan: Sheba, une histoire entre votre chat et vous.; | |
1997 | slogan: Mars et ça repart.; | |
1997 | ad budget: 1094 million US$; | Advertising Age |
1996 | ad budget: 1289 million US$; | Advertising Age |
1991 | slogan: Taste the rainbow.; | |
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