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Angel Food | Bac*Os, Basic 4, Bisquick, Breakfast Pack, Brownies, Bugles | Cheerios, Chex, Chex Snack Mix, Chicken Helper, Cinnamon Grahams, Cinnamon Toast Crunch, Cocoa Puffs, Colombo, Cookie Crisp, Cookie Pouch, Country Corn Flakes | Farmhouse, Fiber one, French Toast Crunch, Frosting Mix, Fruit by the Foot | General Mills , Gingerbread cake, Gold Metal Flour, Golden Grahams, Granola Bars, Gushers | Hamburger Helper, Honey Nut Clusters | Kaboom, Kix | LaPina Flour, Lucky Charms | Monsters, Muffin Mixes | Nature Valley Granola | Oatmeal crisp | Pancakes, Pie Crust, Pop Secret, Potato Buds, Pouch Mixes, Pound Cake, Premium Cookie | Quick Bread Pouch | Raisin Nut Bran, Red Band Flour, Reeses, Rich & Creamy Frosting, Robin Hood Flour | Softasilk Flour, Specialty Potatoes, Squeezit, Stir & Bake, Suddenly Salad, Sunrise, SuperMoist, Sweet Rewards | Teddy Grahams, Total, Trix, Tuna Helper | Variety Desserts | Wheat Hearts, Wheaties | Yoplait (license USA) |
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shareholder | country | % | source |
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country | address & contact : production type incentive source |
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year name | photo position; compensation source |
2003Demeritt, Stephen | Vice-president; salary: 1,74 million US$; stock-options: 1,17 million US$;
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2003Sanger, Stephen W | Chief Executive Officer; salary: 3,32 million US$; stock-options: 0,58 million US$;
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2001Demeritt, Stephen | Vice-president; salary: 1,4 million US$; stock-options: 2,1 million US$;
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2001Sanger, Stephen W | Chief Executive Officer; salary: 2,6 million US$; stock-options: 1,9 million US$;
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2001Viault, Raymond | Vice-president; salary: 1,6 million US$; stock-options: 1,9 million US$;
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year | employees <> | social impact : country source |
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year | employees <> | social impact : country source |
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year |   | sales | income | | | source |
2004 |
| 11,2 | 0 | |   | billion US$ | |
2003 |
| 10,51 | 0,92 | |   | billion US$ | |
2002 |
| 7,95 | 0,46 | |   | billion US$ | |
2001 |
| 5,45 | 0,66 | |   | billion US$ | |
2000 |
| 5,17 | 0,61 | |   | billion US$ | |
1999 |
| 4,83 | 0,54 | |   | billion US$ | |
1998 |
| 4,74 | 0,42 | |   | billion US$ | |
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year | financial misdemeanor | sales | income | assets | buyback | source |
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year | purpose : intermediary/lobby : institution source |
2000 | Investment protection and market access (to Mexico and Canada through NAFTA), to Latin America (through FTAA). : Business Roundtable : : US government, senate, congress translate | Center for Responsive Politics |
1998 | Regulation favorable to company's interests : Contribution to Candidate's Political Action Committee : amount: 132 thousand US$ : US President, Congress, Senate translate | Center for Responsive Politics |
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year | purpose : intermediary/lobby : institution source |
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year | dubious practice : image source |
2006 | Disinformation: General Mills broadcasted a video news release (VNR), a fake TV news, on cable channel WBOC-16, without disclosure.: | PR Watch |
2005 | Deceptive advertising: The Physicians Committee for Responsible Medicine (PCRM) filed a lawsuit against Kraft, General Mills and dannon in a “deceptive” multimillion-dollar advertising campaign that claims milk can facilitate weight loss. Indeed, a recent study by scientists from Purdue University concluded that increased consumption of dairy calcium was not associated with reduced weight and fat mass.: | Novis |
2002 | Disinformation: PR campaign with Conkling Fiskum & McCormick: public relations: C | PR Watch |
2002 | Arguable partnership: Nature Conservancy: value: Nature protection; | Washington Post |
2001 | ad budget: 669 million US$; | Advertising Age |
2000 | ad budget: 653 million US$; | Advertising Age |
1998 | slogan: Craquez léger, croquez du creux.; | |
1998 | slogan: Déconseillé aux adultes.; | |
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