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7 Crown | Alcazar, Anchor, Anglia Shandy, Archr's Peach, Arrow Cordials, AsBach Uralt, Aunt Nellie's | B&M Baked Beans, Bailey's original Irish cream, Barton, Batida de Coco, Beaulieu, Bell's, Berro d'agua, Bertrams & Alphen, Bertrams VO, Big King, Black & White, Black Dog, Black Velvet, Blossom Hills, Bond 7, Bouchard, Brandy Richot, Brio, Buchana's, Bundaberg, Bushmills whiskey, Bushmill's whiskey, Buton Vodka Baikal | Calypso Fruit Cordial, Cape Velvet Creams, Captain Morgan, Cardhu, Catercraft, Caymana, Cazalis-Leger, Château Lestagne Medoc, Château Loudenne, Chelsea, Chequer's, Christian Brothers, Cockspur, Cocktails for two, Conservador, Cragganmore, Craighall, Croft, Crossbow, Crown Royal Canadian Whisky, Cru Bourgeois | D&G Malta, Dalwhinnie, Delaforce Port, Della Notte, Di Saronno, Don Julio, DownyFlake, Dragon, Draught Guinness, Dreher, Drury's, Dubliner | Eagle XXX, Emmets, Enigma Draught, Estrella del sur | Fernet Blanca, Ferrochina Bisleri, Frescarini, Frizzantino | George Dickel, Ginzing, Glen Ellen, Glen Ord, Glenkinchie, Godet, Gold Cup, Gold Harp, Goldschlagger, Gordon's, Governor General, Grand Reserve, Green Island, Gregson's, Guestier, Guinness | Haig, Harp, Harvestime, Henninger, Heublein, His Eminence Choice Ports, Hoffman's, Hudson Blue, Hungry Jack | I W Harper, Island Lime | J&B, Jeno's, Joao Pires, Johnnie Walker, Jose Cuervo, Jus-rol | Kaliber, Kaloyannis, Keler, Kelly's, Kenya, Knack & Back, Knockando, Kounty Kist | La Española, La Piat d'Or, La Rose de Loudenne, Latina Pasta, Le Cœur Pavillon, Legui, LeSeur, Lion Stout, Lupini | Macardles, Malawi, Malta Guinness, Martha White, Maximalt, Mazurka, MG Vallejo, Montana, Monterey Vineyards | Navarro Correas | Oban, Ocumare, O'Darby, Old Eight, Old Parr, Otard Dupuy, Oude Molen, Ouzo 12 | Pampero, Pasco, Père Magloire, Petit Liquorelle, Pet-Ritz, Petrus Boonekamp, Phoenix, Pimm's, Popov, Powers No 1, Premier | Qunita da Corte | Ramefort, Rare Malts, Rebel Yell, Red Stripe, Relska, Reserva San Juan, Rhum des Iles, Richot, Rodas, Romana, Rosso Antico, Royal, Rumple Minze, Rutherford Estates | Safari, Sandy Mac, Satzenbrau, Sheridan's, Skol, Smirnoff, Smithwick's, Soleggio, Spey Royal, Squadron, Suimin | Table Top products, Talisker, Tanqueray, The Classic Malts, The Club, The Dimple, The Singelton of Auchroisk, Tiger, Ting, Tiziano, Totino's, Triple Crown | Underwood, United Distillers & Vintners, Ursus Roter, Ursus Vodka | VAT 69, Vecchia Romana, Victoria, Vo | Waragi, Weinzeller, White Diamond Arracks, White Horse, Whoppers | Ye Monks, Yukon Jacks |
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shareholder | country | % | source |
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year | business source |
2006 | Diageo is the largest spirits maker in the world, with 134 million cases of alcohol per year. | Capital |
2004 | Diageo sold 92 million cases (9 liters) of spirituous in 2003, world leader in the spirituous sector. | |
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year name | photo position; compensation source |
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year | employees <> | social impact : country source |
2008 | -258 | Internal restructuring: Diageo will lay off more than half of its brewery workers in Ireland, close two breweries and shift most production to a new, high-tech plant in the Dublin suburbs by 2013. The British beverage maker decided not to close the landmark Guinness brewery, one of Dublin's oldest businesses and a top tourist attraction, after concluding this would do too much damage to its brand image and customer sentiment.: Ireland | AP |
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year | employees <> | social impact : country source |
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year | financial misdemeanor | sales | income | | buyback | source |
2005 |
| | | | 2,1 | billion Eu€ | Financial Times |
2004 |
Accusation des autorités colombiennes de faciliter blanchiment d'argent |
| | | |   | | Le Nouvel Observateur |
2003 |
| 15,62 | 0,13 | |   | billion US$ | |
2002 |
| 17,28 | 2,48 | |   | billion US$ | |
2001 |
| 18,12 | 1,73 | |   | billion US$ | |
2000 |
| 18 | 1,48 | |   | billion US$ | |
1998 |
| 29,5 | 2,23 | |   | billion US$ | |
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year | financial misdemeanor | sales | income | assets | buyback | source |
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year | dubious practice : image source |
2003 | value: La force intérieure, objectif: convaincre les buveurs de Guinness de ne pas limiter leur consommation aux célébrations.; | |
2001 | ad budget: 797 million US$; | Advertising Age |
2000 | ad budget: 802 million US$; | Advertising Age |
1998 | slogan: Kaliber, quite an experience!; | |
1998 | ad budget: 917 million US$; | Advertising Age |
1997 | ad budget: 890 million US$; | Advertising Age |
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